Acura / Honda

My Role

Creative Direction
Art Direction
Director
Photographer
Strategy
Design
Social Production

Overview

Throughout the years, I’ve worked with some of the best shops in the world on many different car brand campaigns including Acura, Toyota, Honda and KIA. This is a collection of some of that work.

Monterey Car Week

Acura had a lot of announcements to make at the 2019 Monterey Car Week and the great folks at Mullen Lowe and Acura asked me to help. To kick off the week, myself and a small team of amazing people shot a video of two Acura NSXs racing from Santa Monica to Monterey. The video played on all of Acura's social channels in real time.

We covered all of Acura’s events throughout the rest of the week. Shooting and posting everything from the unveiling of Acura’s flashy new prototype, the Type S, to the reveal of the new NSX paint, Indy Yellow Pearl.

To celebrate the new Indy Yellow Pearl, we designed an exclusive, limited edition brochure featuring the history of the NSX.

The Team

Creative Direction, Director:
Joseph Danluck

Cinematographers, Editors:
Tim Jieh, Armin Balg

Art Director and Still Shooter:
Michael Marcheco

Producer:
Katie Frank

Agency:
MullenLowe US

ReTrack App

So you just bought a $200,000 supercar. Now what? The folks at Acura asked us to answer that question. We thought, “what good’s a supercar if you don’t know how to drive it?” Our answer was the ReTrack app. We designed and built this app from the ground up. ReTrack can be plugged into the NSX, and using CarPlay, help track and improve on all of your driving skills. Later, you can review your progress either on the ReTrack app on your phone or on the ReTrack AppleTV app. That way you can show all your friends at home just what a… good driver you are.

RETRACK

CLICK TO PLAY

Honda & Disneyland - Enchanted Odyssey

To launch the new 2021 Odyssey, Honda asked us to leverage their partnership with Disneyland to create an original integrated campaign. We developed a creative platform called “Enchanted Odyssey”, the idea that with a little imagination, driving through an everyday tunnel can be turned into a magical adventure, with a little help from the Odyssey’s advanced technology. This campaign included a 30 second TV commercial, a big deployment to paid media on Pinterest, and a library of photography and motion assets for social media publishing. This project is also notable as it was produced safely and effectively during the COVID-19 pandemic.